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Join PP’s Book Marketing Twitter Chats this Week Join PP’s Book Marketing Twitter Chats this Week

Join us under #reachingreaders to discuss book marketing with our expert speakers, who will speak on May 28 at our Reaching Readers conference.…

Cool Idea: Quantas Airline Publishes Short Books Tailored for a Flight Cool Idea: Quantas Airline Publishes Short Books Tailored for a Flight

Australian airline Quantas has custom published a series of books by bestselling authors to give to their elite milage passengers and that can be read in a single flight.…


So Long City, Books are Going Country as “Farm Lit” Hits Big So Long City, Books are Going Country as “Farm Lit” Hits Big

With the declining popularity of “chick lit”, fresh genres such as “farm lit” and Amish romances are rising in popularity.…

Two new food magazines shows that a gulf that remains between major commercial magazine publishers and new, citizen publishers within the Apple Newsstand Two new food magazines shows that a gulf that remains between major commercial magazine publishers and new, citizen publishers within the Apple Newsstand

Digital publishing was supposed to be the great equalizer – at least that was the hope of citizen and small publishers. While the major magazine publishers had good printing contracts that favored high volume publishers, in digital publishing the playing…

The app review team appears asleep at the switch as dubious apps continue appearing in the Newsstand The app review team appears asleep at the switch as dubious apps continue appearing in the Newsstand

The Apple App Store, when first opened, was like the wild west – apps would routinely make it through the review process that were of dubious worth. It led, eventually, the Apple famously proclaiming stating that “We have over 250,000…

OR Books Tests Name-Your-Price eBook For ‘Hacking Politics’ OR Books Tests Name-Your-Price eBook For ‘Hacking Politics’

OR Books has a new eBook available called Hacking Politics: How Geeks, Progressives, the Tea Party, Gamers, Anarchists and Suits Teamed Up to Defeat SOPA and Save the Internet and appropriately, the publisher is selling the eBook through a name-your-price…

The Saturday Evening Post enters the Newsstand with an app build by replica edition and flipbook maker YUDU The Saturday Evening Post enters the Newsstand with an app build by replica edition and flipbook maker YUDU

You probably would not expect a legacy title like The Saturday Evening Post to be a leader in the digital media space. The magazine title was founded in 1821, with a dotted line link back to The Pennsylvania Gazette, first…

Morning Brief: Hearst launches Totally Global Media, a worldwide advertising platform; Boston Globe launches new Sunday Arts section, Travel section also re-branded Morning Brief: Hearst launches Totally Global Media, a worldwide advertising platform; Boston Globe launches new Sunday Arts section, Travel section also re-branded

I think rather than rounding up the news this morning I’ll let the companies speak for themselves, editing out some of the puffery, of course.

Of all the media news, the news from Hearst I find the most interesting (see…

OverDrive & SourceBooks Test Lending Same eBook to Millions of People OverDrive & SourceBooks Test Lending Same eBook to Millions of People

OverDrive has launched a pilot program that will allow millions of library patrons to check out the same eBook all at once during a two-week period. The Big Library Read project will let members of more than 7,500 libraries globally…

Is Interactive Fiction Finally Reaching Critical Mass? Is Interactive Fiction Finally Reaching Critical Mass?

Several new high profile interactive fiction titles have been released so far this year, suggesting that publishers and readers may finally be ready for the medium.…

Why Interactive Fiction is “Just Really Hard to Do” Why Interactive Fiction is “Just Really Hard to Do”

Despite celebrity backing, transmedia platform The Numinous Place has struggled to launch. Its story offers a case study in the challenges of developing interactive fiction.…

Book Marketing Q&A: Melissa Milsten Builds New Partnerships for Random House Book Marketing Q&A: Melissa Milsten Builds New Partnerships for Random House

Melissa Milsten talks about how content partnerships with consumer brands and other companies are an important part of the marketing strategy at Random House.…

Blurb Blog 2013-05-16 17:11:33 Blurb Blog 2013-05-16 17:11:33

Clerkenwell Design Week, the UK’s leading independent design festival, is the perfect place for the Blurb team to set up shop next week, and we can’t wait to see you there.
We’ll showcase the range of our custom book printing …

PublishNews Brazil: 25,000 Portuguese Ebooks, April Bestsellers PublishNews Brazil: 25,000 Portuguese Ebooks, April Bestsellers

This week’s publishing news from Brazil: 25,000 Portuguese ebook titles are now available; “Silver Linings Playbook” takes the top spot on the foreign bestseller list.…

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