ePub3 – Media rich has to add consumer value

The arrival of ePub 3 will undoubtedly see a rush from publishers to make maximum use of its whistles and bells. Will fiction publishers be falling over themselves to produce media rich content? While I can see the temptation to add video author interviews or even authors reading chapters, my concern will be adding multi-media content just because we can, not because it is actually needed or ad

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