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  Children’s Books Go Multimedia, Multinational, Multi…Everything

  426 readersBy Peggy Intrator How far can a digital book go before it stops being a book? Does that matter? Can books be created and developed by game developers as well as traditional publishers? Are new formats hurting or helping reading?  How many of the old publishing rules still apply? What are the new rules? Storybird, a book

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  Children’s Books Go Multimedia, Multinational, Multi…Everything

  632 readersBy Peggy Intrator How far can a digital book go before it stops being a book? Does that matter? Can books be created and developed by game developers as well as traditional publishers? Are new formats hurting or helping reading?  How many of the old publishing rules still apply? What are the new rules? Storybird, a book

• Mid-Size Publisher to Pull Books From Amazon in Solidarity With IPG, Independents

  719 readers Related: How EDC Plans to Sell More Books After Dropping Amazon PRESS RELEASE: EDC to Discontinue Sales of Usborne Books on Amazon CHAPPAQUA, N.Y., Feb. 28, 2012 /PRNewswire/ — Educational Development Corporation (EDC), which publishes Usborne and Kane Miller books in the United States, announced today that, effective immediately, the company will no longer sell any of its

• New whitepaper: Digital Publishing Suite Analytics Service

  1506 readersAs publishers turn to highly designed tablet publications to engage their audiences, they have new analytics to guide them in creating high-performing content that drives business results.  Traditionally, publishers have relied on measurement techniques like market research, focus groups and online surveys to gauge the performance of their content. While these methods have been useful

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  How Do You Use Enhanced Content?

  1915 readersBy Hannah Johnson In an interview with Publishing Perspectives, Emmanuel Benoit of Jouve said that publishers use enhanced content in different ways. In the trade sector, he said, enhanced content is great for marketing and promotion, but has less potential as a new product to sell. Do you agree? Or do you consider your enhanced content

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  Getting People to Pay for Content You Give Away for Free

  1053 readers By Charlotte Abbott, DBW contributor, @charabbott A novel approach for publishers interested in building their brands: Give away content for free. Book publishers, imprints and brands should market themselves by using new media and social media channels to talk to their audiences about relevant areas of interest, according to a panel today at the Digital Book World

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  Best of 2012 (So Far): Self Publishing and Children’s Books

  1066 readersThis week, Publishing Perspectives looks back on the first half of 2012 with stories that changed our perspective and shaped the industry. We will return to our regular publishing schedule next week. Enjoy! Self Publishing Booktango and the Future of DIY E-book Publishing “[W]hile everyone won’t be successful, everyone will have the opportunity to be successful,” says Author

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  Now Available: Content Viewer for BlackBerry PlayBook

  5332 readersToday, we have more exciting news for publishers who are creating cross-platform, cross-device reading experiences: Content Viewer is now available for the BlackBerry Playbook. Immediately available for download through the Digital Publishing Suite Prerelease program, media and business publishers can now create immersive, engaging publications for the new device. Publishers using Digital Publishing Suite benefit

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  Digital Changing ‘Very Nature of the Book Itself’

  944 readers It used to be that being “digital” meant having a website and a social media presence. For book publishing companies today, being digital means having a business completely infused with new ways of thinking about editorial, production, distribution and, of course, marketing. We caught up with James McQuivey, Ph.D., vice president and principal analyst at Forrester

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  #BEA11: Publishers Debate Future of Enhanced E-books at IDPF Conferen

  3359 readersBy Hannah Johnson In a roundtable discussion at the IDPF Digital Book Conference, panelists — Evan Schnittman (Bloomsbury), Dominique Raccah (Sourcebooks) and Richard Nash (Red Lemonade, Cursor) — discussed the future of the publishing business by way of enhanced e-books and apps. Raccah, the CEO of mid-sized publisher Sourcebooks, was the lone champion of both enhanced e-books