OR Books publisher suggests ‘disintermediating Amazon’ by selling D2C

Here’s another article from an exec of a Direct-to-Consumer (D2C) publisher about “disintermediating Amazon,” this one on Publishers Weekly. John Oakes of OR Books puts Amazon’s success in an interesting perspective when he points out that, when you get right down to it, the main advantage Amazon really has is “a comfortingly familiar Web site” [...]

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