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31% of publishers think iPads and other tablets computers are the ideal e-book reading platform, down from 46% a year ago. Only 30% of publishers think reading tablets like the Nook Color and Kindle Fire are an ideal reading platform. This question was not asked in the previous
1478 readersA survey conducted by Forrester Research for Digital Book World, the F+W Media, Inc. property, finds that publishers are less optimistic that tablets are "the ideal e-book reading platform".
The survey results appear today on the Digital Book World website in a post by Jeremy Greenfield, the editorial director.
What the survey found was that 31 percent
1236 readersAccording to a survey from Digital Book World and Forrester Research that was presented at the Digital Book World conference last week, only 31% of publishers think that tablets like the iPad are ideal for reading, this is down from 46% a year ago.
While the book retailers are busy proliferating tablets of their own, publishers
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By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid
As traditional sales and marketing channels change, diminish or disappear altogether, book publishers plan on investing in new, direct-to-consumer marketing initiatives in 2012, according to a recent survey.
According to a recent Digital Book World survey conducted by Forrester Research, nearly two-thirds of publishers plan on increasing investments
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From the press release:
As more publishing revenue transitions to digital, publishers are less optimistic about the state of the book publishing industry in general and much less optimistic about their own company’s chances at survival and growth, according to a Digital Book World survey conducted by Forrester Research, Inc. The full results of the survey
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From the press release:
As more publishing revenue transitions to digital, publishers are less optimistic about the state of the book publishing industry in general and much less optimistic about their own company’s chances at survival and growth, according to a Digital Book World survey conducted by Forrester Research, Inc. The full results of the survey
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Forrester vice president and research analyst James McQuivey. Photo credit: Babette Ross for Digital Book World
By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid
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Publishers have become disillusioned with apps as a revenue growth opportunity, according to research from
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The book reader of the future.
By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid
As more people buy e-readers and tablet computer sales continue to grow, will more people read books than did before? Will people who read books already read more of them?
Publishers are less optimistic in 2011 that the shift to digital will mean
698 readersEven though eReader sales are skyrocketing, it doesn’t necessarily mean that more people will be reading. According to a new report from Forrester Research and Digital Book World, publishers aren’t as enthusiastic about eReading this year as they were last year.
The report interviewed publishers who represent 74% of all U.S. publishing revenues. When asked if readers
2087 readersForrester Research has revised its US consumer tablet forecast, updating its previous forecast from June 2010. What’s new? Forrester expects tablets to sell more than they had previously expected.
Forrester analyst Sarah Rotman Epps explains the cha...