Related Articles

• Publishers Sour on Tablets as Reading Platform, Survey Says

  1570 readers 31% of publishers think iPads and other tablets computers are the ideal e-book reading platform, down from 46% a year ago. Only 30% of publishers think reading tablets like the Nook Color and Kindle Fire are an ideal reading platform. This question was not asked in the previous

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  Publishers to Increase Investments in Acquiring Customer Data in 2012, Survey Says

  1788 readers By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid As traditional sales and marketing channels change, diminish or disappear altogether, book publishers plan on investing in new, direct-to-consumer marketing initiatives in 2012, according to a recent survey. According to a recent Digital Book World survey conducted by Forrester Research, nearly two-thirds of publishers plan on increasing investments

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  Publishers’ Love Affair with Apps Is Over

  611 readers Forrester vice president and research analyst James McQuivey. Photo credit: Babette Ross for Digital Book World By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid — Join the conversation! DBW Wednesday only 1-day conference rate: $595, Sheraton Hotel, 2nd Fl., 811 7th Ave., NYC — Publishers have become disillusioned with apps as a revenue growth opportunity, according to research from

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  Survey finds publishers less optimistic about digital future

  1183 readers From the press release: As more publishing revenue transitions to digital, publishers are less optimistic about the state of the book publishing industry in general and much less optimistic about their own company’s chances at survival and growth, according to a Digital Book World survey conducted by Forrester Research, Inc. The full results of the survey

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  Survey finds publishers less optimistic about digital future

  845 readers From the press release: As more publishing revenue transitions to digital, publishers are less optimistic about the state of the book publishing industry in general and much less optimistic about their own company’s chances at survival and growth, according to a Digital Book World survey conducted by Forrester Research, Inc. The full results of the survey

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  Publishers Sour on Tablet as Reading Platform, Survey Says

  1244 readers By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid As tablet sales surge and put downward pressure on dedicated e-reader ownership growth, publishers are pessimistic that tablets will provide readers with an enticing reading platform. According to a recent Digital Book World survey, conducted by Forrester Research, 31% of publishers think iPads and other tablets computers are

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  Retweet: New survey finds book publishers less positive about tablets as ‘ideal e-book reading platform’

  1494 readersA survey conducted by Forrester Research for Digital Book World, the F+W Media, Inc. property, finds that publishers are less optimistic that tablets are "the ideal e-book reading platform". The survey results appear today on the Digital Book World website in a post by Jeremy Greenfield, the editorial director. What the survey found was that 31 percent

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  Publishers Are Optimistic About Digital Transition, Say E-Readers Will Soon Be Irrelevant

  668 readers Most publishers are optimistic about the book industry’s transition to digital, according to a new survey from Digital Book World and Forrester. Some 85% of publishers representing three-quarters of U.S. trade publishing revenues said they were optimistic about the digital transition. This is up just a few percentage points from a year ago — though the

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  Publishers Show Less Enthusiasm About eReaders Increasing Reading

  719 readersEven though eReader sales are skyrocketing, it doesn’t necessarily mean that more people will be reading. According to a new report from Forrester Research and Digital Book World, publishers aren’t as enthusiastic about eReading this year as they were last year. The report interviewed publishers who represent 74% of all U.S. publishing revenues. When asked if readers

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  Publishers To Increase Investment In Database Marketing

  1446 readersAs publishing moves more into the 21st century publishers are beginning to see the benefit of studying analytics about reader behavior. According to a new survey by Digital Book World and Forrester Research, almost two-thirds of publishers plan to increase their investment in acquiring reader data. (Only 1% plan to decrease investment). The survey polled publishers who