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  Perseus CMO Rick Joyce: Marketing Is the Next Frontier (Video)

  1106 readers Now that many publishing houses have figured out how to digitize their front- and back-lists and have begun building e-book sales, the next step is to hone the art of e-book marketing, according to Rick Joyce, chief marketing officer of the New York-based Perseus Books Group, the largest independent publisher in the U.S. and a

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  Book Discovery Starts with Psychology, Not Technology

  1503 readers“Successful discoverability needs to start with psychology, not technology.” By Alex Mutter “Standing still is a dangerous place to be,” cautioned Rick Joyce, Chief Marketing Officer for Perseus Book Group, during his keynote presentation on the first day of the Digital Book World Discoverability & Marketing Conference. Marketing executives, publishing professionals, authors and publicists gathered on Monday and

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  Which Start-ups Will Succeed?

  851 readers It doesn’t need to be said but there is a lot of start-up activity in book publishing these days. Near the end of 2012, it seemed as if another start-up was announcing funding every week.   “You see outside interests come in and starting social reading stuff and new browsing experiences…. All the people creating new social

• Digital Book World Discoverability and Marketing Conference Day One Recap

  328 readers Day one was a bit of a surprise.  Perhaps I’ve become jaded, but I was expecting a lot of the usual suspects, especially gurus, who would talk about what they are planning on doing or doing for the top 5% of authors or boilerplate to make money off authors. The reality was much better than expected. 

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  FutureBook launches “digital innovation” awards

  1243 readersFutureBook, The Bookseller’s digital blog, has announced its “digital innovation” awards for the book trade. The awards will be biannual and all category winners will go on to compete for the Digital Innovation award at The Bookseller’s Industry Awards in May. The awards will cover: best app/enhanced ebook/interactive book; best workflow innovation; best content innovation;

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  Digital Book World announced Publishing Innovation Awards

  1561 readersFrom the press release: The Publishing Innovation Awards will recognize the best ebooks and book apps based on their merits in the areas of origination, development, production, design, and marketing. To celebrate the launch of the awards, organizers at Digital Book World 2011 Conference + Expo will present the inaugural Publishing Innovation Awards in five

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  HarperCollins Chief Digital Officer Chantal Restivo-Alessi: ‘Essential’ for Publishers to Take Risks

  589 readers By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid Like most publishing companies, HarperCollins is trying to figure out how to survive and thrive in the new book industry landscape which is increasingly being altered by e-books and digital publishing. Unlike most other publishers, HarperCollins is turning to publishing industry outsiders for leadership. Two of its c-level executives

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  Show Notes: Report from the Digital Book World Marketing and Discoverability Conference

  1220 readersBy Brian Howard | for Book Business “If you came here looking for a map, good luck,” joked Perseus Book Group’s Rick Joyce, noting that figuring out the new world of discoverbility is “not about map following, but about map building.” While the metaphor might seem extreme, when it comes to marketing and discoverability in the

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  Show Notes: Report from the Digital Book World Marketing and Discoverability Conference

  1110 readersBy Brian Howard | for Book Business “If you came here looking for a map, good luck,” joked Perseus Book Group’s Rick Joyce, noting that figuring out the new world of discoverbility is “not about map following, but about map building.” While the metaphor might seem extreme, when it comes to marketing and discoverability in the

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  Show Notes: Report from the Digital Book World Marketing and Discoverability Conference

  1165 readersBy Brian Howard | for Book Business “If you came here looking for a map, good luck,” joked Perseus Book Group’s Rick Joyce, noting that figuring out the new world of discoverbility is “not about map following, but about map building.” While the metaphor might seem extreme, when it comes to marketing and discoverability in the