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  Video: Seen and Heard at Digital Book World

  1134 readers By Rich Fahle, Founder, Astral Road Media, @richfahle Couldn’t make it to Digital Book World? Came but want to relive the excitement? This is the first in a series of video interviews from Digital Book World, created by DigitalBookWorld.com and Rich Fahle at Astral Road Media. In this series of interview excerpts, Hyperion publisher and president Ellen Archer,

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  DBW Insights: Kathleen Schmidt, President of KMSPR

  1027 readers By Rich Fahle, Founder, Astral Road Media | @richfahle In this exclusive interview with Kathleen Schmidt, president of KMSPR, a Ridgewood, NJ-based public relations firm specializing in books and authors, discusses book marketing, writing careers and Twitter. From the interview: I always tell my authors that it’s about the long tail, really. Books now take longer to sell

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  Start-Up Bibliostar Wants to Be Buzzfeed for Books, to Turn Authors into Online Video Stars

  555 readers Video may have killed the radio star, but can it turn authors into online sensations? A new start-up launched today from a book-video veteran is betting that online video can help publishers make their authors famous and sell more books. The company, Bibliostar.tv, shoots, produces, publishes and publicizes video of authors being interviewed, walking through bookstores

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  Shatzkin: Big-Six Run By Smartest, Most Innovative Publishers (Video)

  675 readers Mike Shatzkin at Digital Book World. By Rich Fahle, Founder, Astral Road Media, @richfahle Couldn’t make it to Digital Book World? Came but want to relive the excitement? This is the first in a series of video interviews from Digital Book World, created by DigitalBookWorld.com and Rich Fahle at Astral Road Media. In this video compilation of thought leaders

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  DBW Insights: Susan Orlean, Author of Rin Tin Tin: the Life and the Legend

  10322 readers By Rich Fahle, Founder, Astral Road Media | @richfahle In this exclusive interview with Susan Orlean, staff writer at The New Yorker and author of the just published Rin Tin Tin: the Life and the Legend, discusses twitter, interacting with readers, and the role of social media in creating an ambient intimacy between author and reader. From

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  DBW Insights: Maureen Johnson, Author of The Name of the Star

  1488 readers By Rich Fahle, Founder, Astral Road Media | @richfahle In this exclusive interview, Maureen Johnson, bestselling author of the just published The Name of the Star, discusses researching her novels, twitter, and author branding. From the interview: I hate the idea of author branding. I understand it as a concept. I understand that if you present, for example,

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  DBW Insights: Susan Orlean, Author of Rin Tin Tin: the Life and the Legend, Part 2

  1691 readers By Rich Fahle, Founder, Astral Road Media | @richfahle In this exclusive interview with Susan Orlean, staff writer at The New Yorker and author of the just published Rin Tin Tin: the Life and the Legend, discusses short form non-fiction, curation, and author flexibility. From the interview: I think all of these new forums, such as the Atavist,

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  DBW Insights: Susan Orlean, Author of Rin Tin Tin: the Life and the Legend, Part 2

  1654 readers By Rich Fahle, Founder, Astral Road Media | @richfahle In this exclusive interview with Susan Orlean, staff writer at The New Yorker and author of the just published Rin Tin Tin: the Life and the Legend, discusses short form non-fiction, curation, and author flexibility. From the interview: I think all of these new forums, such as the Atavist,

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  DBW Insights: Mark Allin, SVP Trade and Professional at Wiley

  2656 readers By Rich Fahle, Founder, Astral Road Media | @richfahle In this exclusive interview, Mark Allin, Senior Vice President, Professional & Trade at John Wiley & Sons discusses global publishing, digital in markets outside the trade, and how to take brands into new kinds of media. For Wiley, we have traditionally always sought to publish around the world

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  DBW Insights: Richard Curtis

  3016 readers"Over the last 20 years or so, as publishers have vacated many of their responsibilities to authors, agents have had to step in to perform tasks that they never used to." Richard Curtis