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  US Marine Corps publishes Marines magazine

  2886 readersI confess, lately I have been addicted to the military reality show “Surviving the Cut” on Discovery Channel.  Imagine my surprise, then, in the midst of my intense curiosity about special forces training, the US Marines Corps launched Marines magazine last week using Digital Publishing Suite.  Enhanced with video and interactivity, Marines is looking forward

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  Adobe Meets MPA: April 2 in New York

  1096 readers  New York, we’re coming your way! Join the Digital Publishing Suite team and The Association of Magazine Media (MPA) in New York on April 2nd to learn what’s new and relevant for your digital publishing business. Zeke Koch, Senior Director of Product Management for Digital Publishing Suite, will explore the latest release and even share some

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  New research study: advertising engagement in digital magazines

  1675 readersI’ve written a lot on this blog about the new opportunities digital magazines offer – especially for the editorial side of a publishing house.  Today, it’s advertising’s turn to take the stage.  We’re releasing results of a research study that finds interactive advertising in digital magazines can more effectively engage readers and create stronger purchase

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  NewBay Media works to piss off their readers, one app at a time; reader complaints consistent across mag portfolio

  1642 readersIf a publisher releases a badly buggy magazine app, one that prevents readers from actually buying the issues you would think they would stop before releasing more tablet editions using the same system – unless, of course, the publisher isn't paying attention to reader reviews inside the App Store. NewBay Media today released a new app

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  Free: May 2011 issue of WIRED, courtesy of Adobe

  3687 readersIn celebration of WIRED magazine’s first anniversary as a digital magazine on the iPad, Adobe has sponsored the May 2011 issue of the magazine.  Beginning today and continuing for the next 30 days, readers can download the WIRED app from the App Store and access the May 2011 issue at no cost, thanks to Adobe’s

• New whitepaper: Digital Publishing Suite Analytics Service

  1512 readersAs publishers turn to highly designed tablet publications to engage their audiences, they have new analytics to guide them in creating high-performing content that drives business results.  Traditionally, publishers have relied on measurement techniques like market research, focus groups and online surveys to gauge the performance of their content. While these methods have been useful

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  Introducing the Adobe Digital Publishing Suite

  5713 readersSince we helped Condé Nast launch the digital edition of WIRED earlier this year, we’ve seen an enthusiastic response by our publishing customers to our digital publishing tools.  Publishers from all over the globe – including WIRED, The New Yorker, iGIZMO, Credit Suisse and others – have created digital publications that engage readers at a

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  Hearst Communications updates Food Network app but ignores reader’s one major complaint

  824 readersWithout exception, the apps from Hearst Communications for their magazine titles receive as many or more one-star reviews as they do five-star reviews. For print subscribers, Hearst apps are a rip-off as they force print buyers to once again pay for access to their issues. For non-print readers, the apps provide a discounted digital tablet

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  HarperCollins Restructures Sales Force to Focus on Digital and Analytics

  877 readers By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid Responding to the new digital nature of the book business, HarperCollins has restructured its sale organization, moving analytics into the sales department, making several promotions and letting go of about half a dozen employees. According to a company announcement from Josh Marwell, president of sales, the sales reorganization is meant

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  The New Yorker reports 100,000 read it on iPad

  1994 readersCondé Nast’s magazine The New Yorker has released sales figures for its iPad magazine edition. It claims 100,000 iPad readers, 20,000 of whom have bought a $59.99 yearly subscription. The bulk of those readers are made up of 75,000 print subscribers who have taken advantage of the bundling offer that allows them to download the