2051 readers
I recently interviewed
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Ebook sales spur Bloomsbury Publishing
Sales of ebooks leapt 70pc at Bloomsbury, offsetting a fall in print sales, with best sellers such as Heston Blumenthal’s ‘Heston at Home’ boosting the publishing house.
Publishing house, Bloomsbury, pointed to a “seismic shift” in the book industry, revealing that ebook sales had jumped 70pc year-on-year in the three months through
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PRESS RELEASE:
Scholastic Names Catherine Bell and Steve Thompson Co-Managing Directors Scholastic UK
New York, NY (July 3, 2012) – Scholastic, the global children’s publishing, education and media company announced today that Catherine Bell, UK sales and marketing head of DK, will be Co-Managing Director and Head of Publishing, Marketing and Trade Sales for Scholastic UK, effective
876 readersThat’s the title of an article in The Bookseller today. The increasing importance of digital publishing has been a strong influence on the new entrants to The Bookseller 100, the definitive list of the most influential people in the book trade. Thirty-six new names have graced the 100, which is heavily influenced by the changing
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Hachette Book Group has reorganized its sales staff to align itself with the evolving publishing industry and to capitalize on digital opportunities, according to an announcement from the company’s new chief marketing and sales officer Evan Schnittman.
The reorganization will see the Hachette sales force divided into three divisions: retail sales, sales strategy and operations (which
1883 readersBy Roger Tagholm
In order to protect territorial rights and the best interests of authors, the industry should adopt the model used in other areas of publishing, such as STM and academic, and look at global publishing for trade works. That’s the view of Evan Schnittman, Bloomsbury’s MD, Sales and Marketing, Print and Digital.
He
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Now that many publishing houses have figured out how to digitize their front- and back-lists and have begun building e-book sales, the next step is to hone the art of e-book marketing, according to Rick Joyce, chief marketing officer of the New York-based Perseus Books Group, the largest independent publisher in the U.S. and a
3132 readersA report from the 4th ALPSP International conference, organized by the Association of Learned and Professional Scholarly Publishers (ALPSP).
By Arend Küster, Managing Director, Bloomsbury Qatar Foundation Journals
Arend K
1936 readersJoint BEA/IDPF event. Director of Strategic Partners, Google: moderator. Agency model not new. It was invented originally by the magazine business and was very successful for them. Have some of Google’s best engineers working on what happens when a consumer walks through a bookstore. David Steinberger, Perseus Books Group: big question is how to discover
2427 readersPublishing Perspectives has a brief piece about a London Book Fair seminar to be given tomorrow by Evan Schnittman, Bloomsbury’s MD, Sales and Marketing, Print and Digital. Schnittman’s position is that the publishing industry needs to move to a global publishing model rather than stay bound up in territorial restrictions. Interestingly, one of his supporting